Regardless of whether you are running a startup or an MNC, every business has to pitch an idea at some point. You may have to pitch an idea to an investor, do a business presentation for a client or even a bank when trying to secure a business loan. Therefore, knowing a few tips on how to pitch is not a bad idea. Here are five tips to present a perfect pitch.
Before you begin planning your pitch and presentation, do think about who the audience is. Is it a client, a possible investor or partner? After recognizing your right audience, it is important to design your presentation in an appealing way. As an entrepreneur needing funding, what would be the use of pitching idea to investors who are not willing to invest in your product? Different VCs and Angel Investors are only looking to invest on a specific level, stage or in a specific industry. Before sharing your idea with an investor, it is recommended to know about the interests of your investors. Each audience may focus more on a specific part as well. So, do focus on that specific part for each specific audience. E.g. Banks may look closer at the possibility of repayment through your financial plans.
If you are wondering how on earth you are going to pitch a business idea in 5 minutes, fret not. It is doable. Time yourself and keep within limits. Keep timing for each section as well. Tech in Asia said that ideally for first impressions and introduction, keep it under 30 secs. You should point out the market gap and the problem in around 70 to 80 seconds. So that you can focus on your solution, your value propositions in around 100 seconds. When discussing finance, it is crucial to talk about it but do not go overboard, just keep it under 50 seconds. The rest of your time should be allocated between your call to action and your wrap-ups. It is also good to keep some extra buffer time as the pitch might not work out exactly how you timed it.
Richard Branson has said that “Passion (capital P) is unquestionably the secret sauce.”A passionate presentation convinced Branson to take a closer look at an idea to launch an airline in Australia after his executive staff had dismissed the idea. So, be passionate and enthusiastic about your brand, your product and your startup. When you show passion you can lead others to be enthusiastic about it and really believe in what you are offering. For some less enthusiastic people by nature, they must step out of their comfort zone while presenting. A good technique for increasing your energy level is to add about 50 percent more energy than you feel comfortable with. But, be careful to not come across as fake and pretentious.
Creative pitches are awesome in terms of artistic value. However, many graphics, colours and effects may make your pitch deck look more like an abstract art. It may take away the focus on the topic itself and confuse the audience who is looking at the pitch deck. Another thing to take note on is the language. Do not use over-the-top vocabulary which makes it hard to grasp what the pitch is about. Use simple language and try to minimise the usage of unnecessary words. The audience will only have a few seconds to read through each slide on the pitch deck, so use those seconds wisely. Keep it short, simple and straight to the point.
Finally after the presentation, you should expect some questions from the audience. For some, around 5 minutes of pitching may not be enough to fully grasp the pitch. Therefore, entrepreneurs should prepare ahead in case any questions are asked. Try seeing your pitch deck from the audience’s point of view to realise what possible questions could come up. Different types of audience may drill on different specific parts of the pitch. So again, think about who your audience is and which area they would focus more on.
You can keep these tips in hand for the next time you have a pitch or presentation in your workplace or for your startup, For those who are going to be pitching in the near future, here are some pitch presentation examples and pitch templates to get inspired by: https://piktochart.com/blog/startup-pitch-decks-what-you-can-learn/
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